Monkey-see,Monkey do syndrome...
Sunday, June 01, 2008 8:40:00 PM
Akrobatik speaks on the latest trend in hip hop. Thanx AK,a breath of fresh air in the era of the wack-ness...
Oh my God. Most of you guys know that I work for a commercial radio station. So, like it or not I am exposed to all of the "hip-hop" that is currently dominating the airwaves. Now, normally I just sit back and watch wackness take place; complaining about it gets old (especially since for some reason people who are not rich immediately accuse you of "hating" if you are critical of someone who is rich. After all, they are getting their money, how can you "hate"?). But not this time. I gotta speak.
Roger Troutman is the earliest memory I have of someone using the Vocoder voice modulator in order to get that effect that T-Pain always has on his voice. In the last couple of weeks, I have heard Lil Wayne, Snoop, Yung Berg, Beyonce, 50 Cent and G-Unit, and more all jumping on the voice modulation bandwagon. I'm calling it out - WORST. GIMMICK. EVER. It was wack when Cher brought it back, even wacker when Janet brought it back. What's happening now is ri-god-damn-diculous.
The fact that people have to reach so deep into the gimmick bag to try to make hits is pathetic. What's even more pathetic is this monkey-see monkey-do s*** that causes everyone to jump on the same b******* gimmick at the same moment in history. If the vocoder in rap and R&B was so hot, why is it just now, 30 years after Zapp and Roger, that people are deciding at the same time that it's the s***? It's simple, muthafuckas are having such a hard time staying relevant that once one artist finds a gimmick that works, all the other guys who don't wanna be left behind jump on the s*** too.
It reminds me of when everyone was doing the Das Efx "miggity-diggity" style. Everyone bit that s***, myself included. My excuse is that I was a just-getting-started high school student trying to rap.
What is these people's excuse?
I read an article in this week's Improper Bostonian proclaiming that the biggest problem in today's hip-hop music and music in general is the blatant lack of creativity. They couldn't be more right. Just as I've written this blog, I've heard four consecutive songs at the station where I work that all used the Vocoder gimmick. It's so corny that it's laughable. It's so crazy to me that in this day and age the music consumer still falls for the same hook and ladder every time. Or maybe it's because every year there is a new batch of 16 year old girls that think juvenile 30 year olds are hot. I dunno. Either way, we are in a dark, dark, dark, dark, dark, dark era in music.
I'm about to tour Brazil, where people are really anxious to see me perform, and have been bumpin my music for a while. There's no vocoder, no flashy jewelry, no thug posing, no half-naked hoes letting me pour champagne on them, yet somehow what I do is appreciated there and in many other parts of the world simply for what I like to think it is - good music. Many of the artists I respect and work with can say the same thing, and will probably also tell you that people in the States are more sheltered than we are willing to admit about the music we listen to, food we eat, information we absorb, etc.
Gimmicks come and go in music, especially rap. There was that moment when everyone was doing double-time raps, and now there is the post-industry collapse loverboy thug (which I ain't totally mad at - at least they put the guns down). This voice modulation gimmick is so dominant in commercial music though, that it is making the entire current batch of pop professionals look like some serious hacks. I just wanna hear one of these guys say "hey I just did it because everyone else was, I don't really give a f*** whether it's good or not".
C'mon Fiddy, step up!
Anyway, I gave up on a massive hip-hop fan revolt against wackness a long time ago. It's not happening. People take what's handed to them because that's what's easiest. So we know who is gonna be in control of the ears of young America for the foreseeable future...
I mean, if there is anyone who thinks this vocoder s*** is anything short of pitiful, please, by all means step in and speak your mind. I never think that my opinion is the only one that matters, and I will eat my hat if you can convince me that this is not the WORST. GIMMICK. EVER!!
Peace and Guidance
A to the MF K
R.I.P.
Camu Tao - An artist with actual talent and creativity!
PS - I am not discrediting anyone's talents or abilities, just naming some people who used this tired gimmick recently. Just facts
AK--Remind my soul
http://www.last.fm/music/Akrobatik/_/Remind+My+Soul